Monday, June 18, 2007

Jhoom Barabar Jhoom (JBJ)

Don't expect this movie to knock your socks off. Chances are you'll feel like ripping your hair off while watching it. You'll wonder where the story is (its been submerged so well beneath the songs).

Now don't get me wrong. I'm a hindi movie fan, have been since I was a child. I've grown up watching Ram Lakhan and Mr. India and the likes. I'm used to people breaking into a song at the drop of a hat. It is often a welcome digression from the story line (except if its supposed to be a nail biting thriller, that's when you hate getting interrupted, unless of course the protagonist hopes to accomplish something while singing and dancing).

Now JBJ is not a hindi movie. It's been made in hindi of course, but its not your typical hindi movie(I know, I know, that's what they all say). It has got "international" written all over it. With the turn of the century Yash Raj movies has discovered a new market. It is called a home sick-rootless-NRI genre. They first realised (with movies like Hum Tum) that their movies do really well abroad, especially in UK. Now they have started making movies especially for those audiences. JBJ and Ta Ra Rum Pum are two such movies. They don't do well in India. But that doesn't matter. They weren't made for India anyway. They are made to cater to Indians sitting in UK and USA. Anything you earn in India is bonus. They've gotten so good at it, they can now make the foreigners do perfect bhangra!

Who says bollywood doesn't compare with hollywood? Bollywood has more diversity than Hollywood ever did. One one hand we have people making movies like "Aap Ka suroor" for rickshaw audiences(which I'm sure will be a stupendous success). One the other hand we have Yash Raj and Karan Johar making movies for the NRI genre (which can easily spill over to capture curious firangs). My point is that while we still have a long way to go before we make a money spinner as big as Spiderman, we aren't doing that bad either. The need of the hour is not to blindly follow the hollywood way of life but to use our awareness to merge the best of both worlds. We mustn't forget that a hindi movie will always be watched by hindi speaking audiences. And most of them don't know what Matrix is. They'd much rather watch the hero throwing a soda bottle at the villain which finds its mark after turning a bend in the street.


Alien I said...

JBJ - No Comments on the movie .. cuz all I can say is negative .. [:D] .. The Blog Post .. you always have a theme .. and it roks .. awesome!! ..

3 cheers to you Dewy and the blog!! .. [:D]

parul said...

the best line in d entire blog:
"And most of them don't know what Matrix is. They'd much rather watch the hero throwing a soda bottle at the villain which finds its mark after turning a bend in the street.
tho i disagree wid it..but then dis line made me crack n take bak my wrds :D:D

Shashank said...

hey...altho i havn't seen the i am seriously impressed by your in depth knowledge/ analytical ability when it comes to bollywood..the path it is moving on...the kind of audience it is aiming for..its future prospects...

and parul sed ma line b4 i could...that last line is just amazin...hw didya cum up wid it!!!!!

newaz...i like the theme of ur blog...n i like ur do us a favor...n post more often( which means watch more movies;))!!

keep writin

Amit Wadhwa said...

Well, I can't comment on the movie as I haven't seen it.

It's about economics, one movie goer in US pays=$10, One movie goer in Bihar pays=Rs. 30/- (may be 50). And it's probably easier to get the NRI's in theaters than the masses here in India. (Unless you are Rajnikant)

Plus with the westernization of the people in metros including the actors, directors and paying audience(who shell out 175/- for a single ticket)

You can't really blame a director in trying to make a "international" movie.

Rodrigo said...

Oi, achei teu blog pelo google tá bem interessante gostei desse post. Quando der dá uma passada pelo meu blog, é sobre camisetas personalizadas, mostra passo a passo como criar uma camiseta personalizada bem maneira. Até mais.